We’ve been a bit crazy in the office but have finally managed to squeeze in a little time to update our show n tell. Today everyone decided to go digital. From art to videos to gardening to whats new in web design, we covered it all. Check out some of the cool sites below. Continue reading
In the modern digital age it’s easy to write off printed newspapers as a quaint throwback with little relevance in contemporary marketing. However our local baker/cafe Tower Bakers in St Heliers told us that since a recent article in NZ Herald’s ‘the magazine’ supplement their sales have increased dramatically.
Nigel’s contribution to show n tell this week was one sure to start a design debate. He brought along the newly updated NZ Herald. There were mixed reviews from the team. Some thought it was trying too hard to be a mix between online and a newspaper while others liked the smaller, easier to handle size. Continue reading
Lately I’ve been getting really inspired by packaging. It’s refreshing to see the way colour and illustration has been used on everyday items to make them fun and interesting.
My favourite is range of silicone cookware by a brand called Zing. Continue reading
I discovered this great little book ‘In search of the miraculous or one thing leads to another’ by Milton Glaser. He talks about how ideas that are developed for personal or commercial work can cross-polinate or provide inspiration for later projects. He shows that designers just don’t come up with ideas from nowhere. Instead ideas can often come from developments of previous thinking and current interests outside commercial work.
I came across artist Michael Page this week, and found his latest collection of work, ‘Elan Vital’ quite mesmerizing.
He focuses on evolution, vital force, and the development of organisms, and specifically in this collection focused on creating ‘Pneuma’ – The life force and spirit in us all.
Together these ideas, with his strong colour pallet create a pretty captivating collection. I found it really inspiring, hope you do too!
See some of his collection here - http://arrestedmotion.com/2012/05/openings-michael-page-elan-vital-shooting-gallery/
More photos, as well as a short interview with Michael, here – http://warholian.com/2012/04/30/michael-page-2/
For our latest Show n Tell we decided to do something a bit different. Nigel had just been to Sydney and brought back a pile of great design books. We all picked one for the week and then chose our favourite pieces from the book, with the intention of integrating them into our work. Here are some of the cool pieces we found… we are still endeavouring to use these ideas in our projects! Continue reading
With the new year being so full on it seems it has been hard to find time to fit in show n tell. We made it happen this week and collectively found some both awesome and interesting pieces of design. Continue reading
Here’s some cool design stuff we came across this week to get your creative brains pumping:
Nigel found this awesome branding. Such a simple idea yet so effect. Located in Melbourne, Federation Square is home to major cultural attractions, world-class events, tourism experiences and an exceptional array of restaurants, bars and specialty stores.
A couple of weeks ago I sacrificed some sleep and went to a breakfast talk on social media for business, run by the Chamber of Commerce and sponsored by Localist. It was very well attended even though it is being run several times in different parts of Auckland. I learnt a huge amount and thought I’d share the highlights:
Although mainly intended for social networking, Facebook can be used to provide information, advice and support to clients. An example given was the Sleep Store. They ran a course for 50 people about getting children to sleep through the night then they set up a thread on their Facebook Page and got 11,325 likes! They sell products such as white noise machines online and clearly the thread is driving a lot of traffic to them.
Facebook can also be used as the human side of your business — you can create a page for a business (separate from a personal account) with photos of you and your team, your premises, any products or services you’d like to educate people about, competitions and advice, etc. Of course, all of this information can be on your website but how often do you update that? It’s very easy to update Facebook every day; with a couple of clicks, your Facebook page can be branded with your logo. There is also an option for paid advertising which can be very targeted.
It’s no news that Facebook can be very successful for businesses, but how do you make it work for you? Facebook offers a way for your business/brand to engage and interact with your customers on a more social level, which is great for building direct relationships and connections with the people who buy from you.
Another big attraction Facebook offers for businesses is the exposure and reach to the friends of people who Like your page. Seeing that a friend Likes your brand comes over as personal endorsement by someone they know and trust which is far more valuable than traditional shotgun advertising, and has zero distribution cost.
This is often used for posting a short message (only 140 characters) eg. ‘It’s snowing in Auckland, gum boots are on special’ or for forwarding something interesting you’ve received. However accountants DJCA gave a case study showing great initiative. They use Twitter for education as well as marketing, building relationships with partners and getting referrals. They found it very easy to set up and brand and easy to find information that can help to sell. For example, they put in a search for ‘Xero help’ (Xero is an online accounts package) and responded to people who had posted, offering to help.
So how and why should your business use Twitter? In a similar way to Facebook, Twitter offers businesses a chance to “listen” to what your customers (and potential customers) are saying – about you, and about your competition. You can be first out of the ranks when someone says, “If only someone sold an XYZ, I’d buy a ton of them.” Or when someone says, “gosh, they really let me down” for everyone to hear, you can be there to show you care rather than letting that bad word taint your image.
Great for posting videos of you talking knowledgably about your product or service. If you really get into this you may find Vimeo better and you could use tube mogul which allows distribution to 8 different video platforms including YouTube, Itunes, Facebook and Twitter. A wine seller/reviewer did this and increased sales by 4,000 percent.
Forget high definition and worrying about the quality of picture (ltd bandwidth means not worth it), focus on people finding you there. Auckland Council posted expensive ads about the council plan but only got 100-300 views.
This is more professional-to-professional contact, so not appropriate to post here what you had for breakfast! A good place to join groups and ‘meet’ people in your field. Currently mainly used by job seekers and employers head hunting. Can use for targeted advertising eg. to all the receptionists of engineering companies in Auckland.
Search for yourself or your company in Google and see what people are saying about you. Set up a Google Alert so that you are emailed whenever something new about you appears on the Internet. If it’s positive, great, find a way to publish it some more! If it’s not, you can tackle the problem asap.
None of these media channels are intended for direct sales (unless you use the paid advertising), but more about building up your reputation as being helpful and knowledgeable so people want to buy from you. Expect to put in some ground work before the results arrive, and remember your online etiquette.
Which social media channels work best for you? Tell us on our Facebook poll.