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DINZ Best of the Best Designers Speak 2013

DINZ Best of the Best Designers Speak

As a designer it’s always good to keep up with the best of the best in New Zealand, and it is always inspiring to go along to talks like the Designers Institute of New Zealand Best of the Best Designers Speak. These sorts of events always inspire me and remind me of why I chose to be a designer in the first place. (more…)

Street Art

Recently Nigel took part in a Street Art event held at a very modern church, The Upper Room, TUR, in Newmarket . The goal was to introduce the young members of the church to different types of art and to give them the opportunity to make their mark on their own space.

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Four Seasons brochure for Jones Lang LaSalle Hotels

IM for JLL Four Seasons Hotel

We have designed various Information Memorandums for real estate agency Jones Lang LaSalle, but this is one of our most recent ones for the Four Seasons Hotel in Sydney. (more…)

Moving in with Transformer

Carren Richardson-Park

What do a design company and a marketing consultant have in common? Everything!

When Nigel asked me to share their new space and provide help with their clients, it was an offer I couldn’t refuse… (more…)

Matchbox Art for Amnesty International

Poster for Strike exhibition

Amnesty International is running an exhibition and Trademe auction of tiny art created on Beehive matchboxes. The exhibition has been named Strike and we had the pleasure of designing all of the promo material. We started with a laser light and photographed it with a slow shutter speed to produce the Strike logo and overall identity. We then incorporated these elements into the brochure, artist cards and invitations. (more…)

Content Maintenance – Boring But Necessary

Having been in the client’s shoes commissioning a website, I find I’m still stuck there updating it! Updating Facebook is a lot easier and putting a Facebook feed onto the website was a stroke of genius as new content arrives there with hardly any effort from me. Sadly that’s not enough though….

Here’s Transformer’s take on why content maintenance is so important and why it can be neglected:

Out of date or inaccurate information or simply a site that looks ‘inactive’ can create a bad impression with customers and potential customers, it’s your ‘shop window’.

Updating a website is also important for Search More >

Commissioning A New Website (Stepping Into The Client’s Shoes)

Who knew commissioning a new website was such hard work? Not me, merely the business manager and co owner of a graphic and web design company. I’ve only ever seen it from the designer’s point of view. All that changed when I joined a committee and volunteered to manage the creation of a new website for Auckland Home Educators.

Of course the first thing I did was convince Nigel that Transformer should do the work for free. Being such a kind hearted person he agreed and promptly delegated it to Angela! However he did insist that in return AHE would have to More >

Careers Expo website

Transformer were delighted to be asked to create a new website for the Careers Expo. We created a new look and feel that would appeal to a range of markets – students, parents, schools and exhibitors – not an easy job!

The redesign also involved creating an entire new ‘back-end’ site structure. This was based on the excellent CMS Made Simple with some equally excellent database work added by Michael Baxter at Utopia.

The event has been sponsored by Coca Cola for a number of years. This was their last year so part of our role was also to update the More >

Ethical Business Practices

I’m all fired up after receiving an email from Steve Bonnici of Urgent Couriers. He was concerned that ‘last week we had a long time customer offered a 40% discount on a regular contract. This rate was the same as Urgent Couriers would have charged for this delivery in 1989…….most couriers in New Zealand are contractors and therefore not afforded the safety net of normal NZ labour laws. We are continually seeing couriers from other companies earning less than the minimum wage and are therefore on a fast track to bankruptcy. ‘ The link to further background is here (more…)

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RAW collaboration and group show

I’m excited to announce that I’m doing an exhibition of my paintings as part of a group show with Susie Kebbell and Karen Sewell. We’re doing a collaborative piece as well as exhibiting our own work. The show is called RAW and will be at:

House of Hedone Gallery, 5b High Street, Auckland City

Opening (invite only) 6-8 Wed 24 October 2012

Exhibition 11-5.30 Thurs 25 – Sun 28 October 2012